Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay Then.. ï  ± First Starbucks opened in Seattle Washington. ï  ± March 30, 1971 ï  ± Jerry Baldwin – English teacher ï  ± Gordon Bowker-Writer ï  ± Zev Seigl-History teacher ï‚â€" Then†¦ ï  ± Entrepreneur Howard Schultz joined the company in 1982. ï  ± Director of retail operations and marketing. ï  ± Ideas of selling beverages. ï‚â€" Then†¦ ï  ± April, 1984 first store to sell beverages was opened. ï  ± Served 400 customer- over the 250 customer average at their best score. ï  ± II Giornale Acquires Starbucks. ï  ± Howard Schultz- Starbucks president and CEO. ï‚â€" Now†¦ ï  ¶ World’s premier roaster and retailer of specialty coffee. ï  ¶ 8,812 company-owned stores. ï  ¶ 7,812 licensed stores in more than 50 countries. ï‚â€" Now†¦ ï  ¶ Annual sales of about US$14.89 Billion. ï  ¶ Sell: Whole bean coffee, Ground Coffee, pastries, beverages and coffee related products. ï‚â€" Mission Statement 1990- October 2008 Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. ï‚â€" Vision†¦ Starbucks Digital Network, in partnership with Yahoo! Its vision is to provide best cup of coffee to include providing the best digital experience. They are now offering music among choices from their digital network. ï‚â€" Opened with Tata global beverages. (50-50)% partners First In Mumbai, October 19, 2012 Now 54 stores in Four cities (in 17 months) ïÆ'Ëœ CEO of TATA Starbucks is Avani Saglani Davda. ïÆ'Ëœ Starbucks also get source to coffee beans from Kodagu (Karnataka) ïÆ'Ëœ Opened with investment of US$66 Million. ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ï‚â€" Ethics†¦ Starbucks and Shared Planet is committed to doing business responsibly. A better way to help each other and planet. ï‚â€" SWOT Analysis ï‚â€" Strengths†¦ ïÆ'Ëœ Leading retailer and roaster for brand specialty coffee in the world. ïÆ'Ëœ Known for providing superior products and services. ïÆ'Ëœ Number 7 on Fortune Magazine’s â€Å"100 best companies to work for†. ïÆ'Ëœ Consistent high quality of service. ïÆ'Ëœ Limited no. of strong competitors. ïÆ'Ëœ High market share and market growth. ï‚â€" Weaknesses†¦ ï‚ § High prices because of quality ingredients used. ï‚ § Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream and baked goods sold in the company’s stores are free of genetically- modified ingredients. ï‚ § Strong presence in U.S. more than three quarters of its cafes located in the domestic market. ï‚ § In order to reduce business risk, expansion is needed. ï‚â€" Opportunities†¦ ïÆ' ¼ High growth of economy and market in Indonesia, especially in urban areas. ïÆ' ¼ Could diverse their product not only in coffee. ïÆ' ¼ The potential employees are educated peoples which make it easier to train them. ïÆ' ¼ Strong financial support. ï‚â€" Threats†¦ ï  ¶ Competitors and copycat could pose potential threats. ï  ¶ Sentimental issues to the bad effect of coffee from society. ï  ¶ Global financial crisis-make people tend not to spend. ï  ¶ Exposed to rises in the cost of coffee and dairy products. ï‚â€" Competition†¦ ï‚â€" Company Financial Report ï  ± Revenue: US$14.89 Billion ï  ± Operating Income: US$325.4 Million ï  ± Net Income: US$8.8 Million ï  ± Total assets: US$11.5167 Billion ï  ± Total Equity: US$4.48 Billion ï‚â€" Conclusion†¦ ï  ± Summary Strengths Opportunities Threats Conclusion Weaknesses Overpriced coffee. ï  ± Health concerns regarding caffeine and caloric intake. ï  ± Main focus on expansion rather than internal improvement. ï  ± Total revenue of $10.7 billion in 2010. ï  ± Starbucks has added an average of two stores on a daily basis since 1987.